Workyard × Maxionlabs · cold email · next round

Four drafts for the next round

Three outcomes and one angle for shops that already use a time-tracking app. These are the four we want to test next.

For each one: OK, change, or skip.

Where marked needs you, share a matching customer’s trade, crew size, previous setup, before-and-after result and what changed. Brackets are for us to finish before sending.

Next-round shortlist

1. Still fixing hours before payroll

Hi John, interested in cutting the time spent fixing crew hours before payroll, even if you’re already using a time-tracking app? Asking because an [actual trade] shop with [actual crew size] was still spending [verified time] chasing and correcting hours in [actual previous setup]. With Workyard, they got that down to [verified after] by [verified workflow change]. Worth showing you what they changed? Best Ava

Hypothesis: Someone who already has an app may still want to remove the chasing and corrections it leaves behind.

Needs you: a customer who already had software but still had to chase or correct hours.

2. Payroll in half an hour

Hi John, interested in getting payroll done in half an hour without chasing paper timecards across your jobs? Asking because we helped an [actual trade] shop with [actual crew size] cut payroll from [verified before] to [verified after] by [verified workflow change]. Worth showing you how they did it? Best Ava

Hypothesis: A specific payroll result from a shop with a similar trade and crew size may make the time-saving promise believable.

Needs you: a Workyard customer who reached half-hour payroll, with their trade, crew size and before-and-after.

3. Close the gap in paid hours

Hi John, interested in cutting the gap between the hours you pay for and the hours your crew actually works? Asking because an [actual trade] shop with [actual crew size] cut [verified excess paid hours] from [before] to [after] by [verified workflow change] with Workyard. Worth showing you what they changed? Best Ava

Hypothesis: A measured reduction in excess paid hours may matter more to an owner than saving admin time.

Needs you: a real before-and-after in paid hours. Include paid travel and shop work where applicable.

4. See labor costs while the job is running

Hi John, interested in seeing the labor hours and cost on each job while it’s still running? Asking because an [actual trade] shop with [actual crew size] went from [previous way of checking job costs] to [verified result] by [verified workflow change] with Workyard. Worth showing you how they did it? Best Ava

Hypothesis: Seeing labor costs early enough to change a job may be more useful than reviewing them after it finishes.

Needs you: a customer example showing what they could see sooner and what that helped them change.